Peak Performance was founded in Åre in 1986, in the heart of Sweden’s great northern wilderness, by professional skiers with a passion for sport, design and an outdoor lifestyle.
Today we are an internationally established brand and our values are the same as when the company was founded. We live, are inspired by, and develop with the same passion as we always had. It is something we call, “Living the Brand”.
Our journey has taught us all about how clothes and equipment for people who live active lives should look and work. And it is this that has made Peak Performance what it is today. Peak Performance creates technically advanced and innovative ski, outdoor, golf and training apparel and timeless casual wear. Our love for the great outdoors and leading an active life has been our main inspiration and by creating cutting edge clothing that pushes boundaries - we simply want to inspire people to be adventurous.